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Digital Publishing

We Do Read on Tablets: Shift Your Positioning

I was making the rounds through my inbox today and was struck by a particular article from the blog eBookNewser reporting on survey details by Forrester Research, which was presented at Digital Book World last week. The article states the opinion of book publishers who don’t think tablets are ideal for reading.

This is shocking for a number of reasons. Publishers must realize that most people, myself included on my iPad2, use these mobile devices to check email and read content that is driven back to apps within the environment. I love push-up notifications. These are little reminders that signal, “Hey, I still exist on here,” which is where apps on smartphones have retention difficulty. Obviously, this is easier to provide value for magazines and blogs because they are not so static. But book publishers need to be more creative in their approaches to tablets. Most people’s tablet activity happens after work in the evening or on the weekends, so I have a hard time believing they can’t position their e-books for nightly reading in the iBookstore environment. I’ve seen this happen with children’s e-books throughout the last two years as that market has evolved, and I’m certain this can happen for adults with the right messaging based on people’s habits.

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About Julianne Shapiro

Opinions are my own personal ones. My passion for publishing amazing content started when I created a website about one of the most popular British bands of our time, which was featured in Q magazine. On screen, I'm a driven digital publishing professional with more than 8 years combined experience working in marketing, sales, editorial and digital development in the hospitality and publishing industries. I've done everything from interviewing rock stars to marketing networking events for Silicon Valley executives.

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