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Julianne Shapiro

Opinions are my own personal ones. My passion for publishing amazing content started when I created a website about one of the most popular British bands of our time, which was featured in Q magazine. On screen, I'm a driven digital publishing professional with more than 8 years combined experience working in marketing, sales, editorial and digital development in the hospitality and publishing industries. I've done everything from interviewing rock stars to marketing networking events for Silicon Valley executives.
Julianne Shapiro has written 20 posts for Digital Publishing Days

From Publishing to Advertising

I haven’t posted anything in a while and certainly a lot has happened since my last post in September. For starters, I’ve exited the publishing industry and have launched myself in the world of advertising as the Digital Content Manager for the 4A’s (American Association of Advertising Agencies). I initially thought I would be leaving … Continue reading

Your Email Marketing Design Cannot Be Your Print Ad Design

Time and time again, I see publishers wanting to turn a jpeg of something that ran in snail mail to something they want delivered to inboxes. This just doesn’t work, isn’t a digital replica, and you can’t play the game like that by repurposing pre-existing content without repackaging it in a different form. Not only … Continue reading

The Times They Are A Changing

and so is the publishing industry. The way I discover books in a bookstore is a lot different from how I search every day for content online. You don’t want to be left behind, so here is some insight into how to help shape and change that culture, which starts at how we view, create and publish in the digital space. Continue reading

The Positive of Graduate School

I realize I haven’t blogged in a while, although I’ve had a flurry of activity on my tumblr since buying my puppy. I wanted to just take a moment to reflect on something that I’ve become increasingly passionate about after graduating with my Master of Science degree, 6 months after the fact. Continue reading

Digital Publishing Skill Sets

If working in digital publishing in New York City has taught me anything thus far, data and deadlines are your friends, and they both go hand in hand. Looking at campaign results or comparing data over time periods to find context for what you are looking for is so important. If your organization isn’t running on key takeaways from metrics, I’m worried how sustainable you’ll be in two years. Continue reading

We Do Read on Tablets: Shift Your Positioning

I was making the rounds through my inbox today and was struck by a particular article from the blog eBookNewser reporting on survey details by Forrester Research, which was presented at Digital Book World last week. The article states the opinion of book publishers who don’t think tablets are ideal for reading. Continue reading

The Future of Backpacks

As I half-jokingly tweeted last week following Apple’s iBookstore announcement about its e-textbook content, the company is betting that those heavy backpacks will be replaced with iPads. Despite tablets and e-readers doubling over the holiday season, as Time points out, many students still won’t have iPads to download e-textbooks. Continue reading

Droid II Experience

I hate to say it, but my G1, YES, G1 circa 2009, smartphone outperformed my Droid II on the user experience. I don’t think I’ll ever purchase a Motorola product anytime soon, unless it was free and I “decided” I could use another phone line just for the hell of it. But seriously, the Gmail app on my phone doesn’t even refresh, so I can’t even see if I have new email, I need to go through the BROWSER. This is a simple reason as to why we have smartphones in the first place. Plus, the keyboard was far better on the G1 phone. My knuckles weren’t about to go Bruce Lee on my screen. Continue reading

I’ve Surfaced!

Yes, after 1.5 years of having zero time to do anything other than homework, work, and writing a 40-page thesis, I am faced with the wonderful fortune of having spare time in my tiny flat in Brooklyn. What is this thing? Anyway, here I am, updating my blog that began when I was bored out of my mind not running the student newspaper every day all those years ago. Continue reading

I took the plunge

Yes, after months and months of saving for my big move to Manhattan after graduating with my Bachelor of Science in journalism from San Jose State University, I decide it was time to upgrade my tech and life, and shell out a little of that hard-earned cash. Everyone needs a little somethin’ somethin’ every once in a while ;).
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