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Digital Publishing

This category contains 6 posts

From Publishing to Advertising

I haven’t posted anything in a while and certainly a lot has happened since my last post in September. For starters, I’ve exited the publishing industry and have launched myself in the world of advertising as the Digital Content Manager for the 4A’s (American Association of Advertising Agencies). I initially thought I would be leaving … Continue reading

Your Email Marketing Design Cannot Be Your Print Ad Design

Time and time again, I see publishers wanting to turn a jpeg of something that ran in snail mail to something they want delivered to inboxes. This just doesn’t work, isn’t a digital replica, and you can’t play the game like that by repurposing pre-existing content without repackaging it in a different form. Not only … Continue reading

The Times They Are A Changing

and so is the publishing industry. The way I discover books in a bookstore is a lot different from how I search every day for content online. You don’t want to be left behind, so here is some insight into how to help shape and change that culture, which starts at how we view, create and publish in the digital space. Continue reading

The Positive of Graduate School

I realize I haven’t blogged in a while, although I’ve had a flurry of activity on my tumblr since buying my puppy. I wanted to just take a moment to reflect on something that I’ve become increasingly passionate about after graduating with my Master of Science degree, 6 months after the fact. Continue reading

Digital Publishing Skill Sets

If working in digital publishing in New York City has taught me anything thus far, data and deadlines are your friends, and they both go hand in hand. Looking at campaign results or comparing data over time periods to find context for what you are looking for is so important. If your organization isn’t running on key takeaways from metrics, I’m worried how sustainable you’ll be in two years. Continue reading

We Do Read on Tablets: Shift Your Positioning

I was making the rounds through my inbox today and was struck by a particular article from the blog eBookNewser reporting on survey details by Forrester Research, which was presented at Digital Book World last week. The article states the opinion of book publishers who don’t think tablets are ideal for reading. Continue reading

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