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digital publishing

This tag is associated with 3 posts

From Publishing to Advertising

I haven’t posted anything in a while and certainly a lot has happened since my last post in September. For starters, I’ve exited the publishing industry and have launched myself in the world of advertising as the Digital Content Manager for the 4A’s (American Association of Advertising Agencies). I initially thought I would be leaving … Continue reading

The Times They Are A Changing

and so is the publishing industry. The way I discover books in a bookstore is a lot different from how I search every day for content online. You don’t want to be left behind, so here is some insight into how to help shape and change that culture, which starts at how we view, create and publish in the digital space. Continue reading

Digital Publishing Skill Sets

If working in digital publishing in New York City has taught me anything thus far, data and deadlines are your friends, and they both go hand in hand. Looking at campaign results or comparing data over time periods to find context for what you are looking for is so important. If your organization isn’t running on key takeaways from metrics, I’m worried how sustainable you’ll be in two years. Continue reading

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