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Your Email Marketing Design Cannot Be Your Print Ad Design

Time and time again, I see publishers wanting to turn a jpeg of something that ran in snail mail to something they want delivered to inboxes. This just doesn’t work, isn’t a digital replica, and you can’t play the game like that by repurposing pre-existing content without repackaging it in a different form. Not only … Continue reading

Digital Publishing Skill Sets

If working in digital publishing in New York City has taught me anything thus far, data and deadlines are your friends, and they both go hand in hand. Looking at campaign results or comparing data over time periods to find context for what you are looking for is so important. If your organization isn’t running on key takeaways from metrics, I’m worried how sustainable you’ll be in two years. Continue reading

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