This tag is associated with 2 posts

Your Email Marketing Design Cannot Be Your Print Ad Design

Time and time again, I see publishers wanting to turn a jpeg of something that ran in snail mail to something they want delivered to inboxes. This just doesn’t work, isn’t a digital replica, and you can’t play the game like that by repurposing pre-existing content without repackaging it in a different form. Not only … Continue reading

Marketing as we know it

I am sitting here reading pages of “new wave” marketing material for my marketing publishing class in my flat and just had this random idea … what if the people simply just “took away” the consumer market? Continue reading