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publishing

This tag is associated with 5 posts

Your Email Marketing Design Cannot Be Your Print Ad Design

Time and time again, I see publishers wanting to turn a jpeg of something that ran in snail mail to something they want delivered to inboxes. This just doesn’t work, isn’t a digital replica, and you can’t play the game like that by repurposing pre-existing content without repackaging it in a different form. Not only … Continue reading

The Positive of Graduate School

I realize I haven’t blogged in a while, although I’ve had a flurry of activity on my tumblr since buying my puppy. I wanted to just take a moment to reflect on something that I’ve become increasingly passionate about after graduating with my Master of Science degree, 6 months after the fact. Continue reading

We Do Read on Tablets: Shift Your Positioning

I was making the rounds through my inbox today and was struck by a particular article from the blog eBookNewser reporting on survey details by Forrester Research, which was presented at Digital Book World last week. The article states the opinion of book publishers who don’t think tablets are ideal for reading. Continue reading

The Future of Backpacks

As I half-jokingly tweeted last week following Apple’s iBookstore announcement about its e-textbook content, the company is betting that those heavy backpacks will be replaced with iPads. Despite tablets and e-readers doubling over the holiday season, as Time points out, many students still won’t have iPads to download e-textbooks. Continue reading

I’ve Surfaced!

Yes, after 1.5 years of having zero time to do anything other than homework, work, and writing a 40-page thesis, I am faced with the wonderful fortune of having spare time in my tiny flat in Brooklyn. What is this thing? Anyway, here I am, updating my blog that began when I was bored out of my mind not running the student newspaper every day all those years ago. Continue reading

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